Talegent – Website & Content

About This Project

Serving as virtual CMO for online HR tech/SaaS start-up Talegent, I named the company, developed the brand guidelines and position, helped design the product and created all marketing materials. We got around lack of budget for advertising with a content strategy — creating white papers, webinars, etc. and promoting them through free social media (mainly Twitter and LinkedIn). I differentiated Talegent from large entrenched competitors by claiming we were specifically created and optimized for online recruiting. It worked. The first image is the homepage from the initial site, the next is the homepage from Talegent’s current site, plus a couple of pages showing content.