TradeMonster – Web Site

About This Project

I served a stint as interim CMO for award-winning online trading company TradeMonster  revamp their marketing operations after being acquired by General Atlantic and prior to being merged with Options House. First order of business was to create and test a new suite of banners and landing pages to prove the value of investing in marketing to the board. That test achieved 10X higher clicks than the company’s previous best performing ads. After that I led implementation of new tracking analytics and integration with the data warehouse, development of a new media plan that included lots of testing, the re-invigoration of affiliate marketing, and building of a new web site that evolved/modernized the brand. Succeeded in doubling new customer acquisition after 3 months, and tripling it after 6 months.

Category
B2C, Branding, Copy, Online